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This is a new online video show called Who pops your popcorn?

This show talks about social marketing and social media for small business. Every episode a new tool.

the BuzzBoosters talk about social media tools, business practice and cool online tools

Every week a new show. Hosts are Shahar and Nashlah from BuzzBooster Marketing Advisors.

1.) The internet is full of thousands of different companies selling diamond jewelry. Some companies are reputable, while others are not. Make sure the company you’re thinking of buying from is a reputable company and not some fly-by-night website put up recently with no history.

It should have more than one way to contact the company in case you have questions. Check with other people on message boards to see what kinds of experiences they have had with the various online companies.

2.) Brush up on your diamond jewelry education and learn everything you can about them. Companies that are nothing more than scams will throw out incorrect information to appear they’re knowledgeable - but if you did your homework, you’ll spot them a mile away.

            Typically, a non-fiction book at Barnes and Noble would cost the consumer an average of $9.95 to $29.95.  But when you’re selling information products ready for instant download on the ‘net, you get to price it higher, because the selling point usually begins at $37 and rises all the way to the top at a $97 price point.

            Plus, your overhead costs are low.  Even if you outsource the creation of your information product, you’re still able to recoup the investment after a short period of sales. 

            Why are consumers rapidly downloading information products?  This is the age of high-tech development.  Your readers may be sitting in an airport, accessing your eBook from their laptop.

Another way to profit from book publishing fiction is to sell it as an ebook online. The profit received is 100%, but the author must have knowledge about how to generate sales for the book online.

            There are several downloadable programs that you can access to learn about the ebook business. Selling books online is becoming an increasingly popular way to self-publish all types of writing.

            Research all methods of self-publishing and then decide which would be the best way for you to see your fiction in print. There is no lack of information both online and in informative books that can help you in your venture.

Most fictions writers know that the chance of becoming a multi-millionaire from publishing a book has about as much likelihood of happening as winning the lottery. The success of writers such as Tom Clancy rarely happens.

            It’s becoming more and more difficult to realize true monetary success from having a work of fiction published by a major publishing house. That’s why self-publishing endeavors (such as print-on-demand) have become so appealing to authors.

            If a book of fiction is published through the traditional publishing house, an author can expect an advance in payment based on what the “experts” anticipate the earnings of the book will be. Advances can vary from a few thousand dollars to into the millions of dollars if you’re the caliber of a Tom Clancy

That would be too risky. You would do your research and check each company out that you’re interested in to see who would pose the most risk to you and who might help you make money. When buying a diamond ring , you should do the same as far as checking each one out to see how well the cut and clarity stands up to inspection.

You’ll need to check out the diamond’s cut. The diamond’s cut refers to the way it’s cut and its proportions. The main types of cut you’ll find in a diamond are brilliant cuts, step cuts, antique cuts and patent cuts.

The brilliant cut, usually seen in round diamonds, uses triangles and kite shapes in the cutting of the diamond itself. This allows the light to refract off each facet of cut on the diamond ring and enables it to bounce from one corner to another - giving the diamond its brilliant shine.

A step cut is often seen in the emerald shape diamond ring. This method is where the diamond is cut into four-sided facets, giving the step look. The facets in the step cut are created in a sloping fashion to catch the light for a luminous quality.

A reputable company will work with you to help you understand about diamonds and know exactly what you’re paying for. They’ll help you through every step of buying process to help you make a good decision.

3.) A reputable company has customer service you can access 24/7. They’re always there to help you - even if you haven’t bought anything yet! A scam company is only interested in pushing you to buy and won’t have any customer service.

When someone mentions faux diamond jewelry, what comes to your mind? For most people it’s the cheap $20 rings with bands that turn your finger green. Well, you might be surprised to know that faux diamond jewelry have evolved since the days of the green finger snafus.

There are manufacturers who are now making faux diamonds that have the same enduring quality a real diamond has. They have the same characteristics - all the way down to the cut and clarity.

The only real way to tell which is an imitation diamond and which is real, is by taking it to a professional diamond jeweler who will study them. The faux diamonds have the same expensive look to them, but they’re really cheaper in price.

4.) Understand their return policy. Make sure you understand every part of the return policy so that you know it inside and out. Don’t wait until after you spend your hard earned money to find out that you won’t get your money back from your purchase because you didn’t do something right.

You want to create a good backend strategy for your information products based on what it is your customers need.  Find ways of picking their brains without letting them know it’s solely for product creation purposes.

            People love to give their opinions, so when you contact your list and ask for their input, you stand to gain some amazing insight into what it is that your market is seeking.  While your follow up information products are being created, either by yourself or an outsourced service provider, make sure you continue delivering free valuable information to your existing customers.

            You don’t always want to hit them up with a sales pitch.  If their names are added to your autoresponder, then periodically drip pieces of helpful information to them that they don’t have to pay to gain access to.

When they see that you’re working in their best interest, then they won’t mind spending money with you again and helping you profit from your information product empire for years to come.  All you have to do is find out what they need and then over-deliver with your solutions.